Ana and Emily are a duo who connected over their family recipes. They would chat about the food they’d eat growing up (of Malaysian/Thai/ Chinese/Portuguese cuisines) and their homemade sauces pay homage to that. “We share a love of good food and good energy.”

On a trip to New York, in Brooklyn to be exact, Ben and Jamie tasted hot honey. A little home experimenting and a few years later, they drew a cartoon bee, and started Dr. Stings. “Dr. Sting’s is a no bulls**t hot honey. No chilli extracts, no added sugar, no stabilisers or thickeners. Our honey is different, it’s got proper sting.”

Sam’s cookies love you back: they’re vegan, gluten-free, dairy-free, have no refined sugar, and are infused with adaptogenic mushrooms. “I got super into nutritional psychiatry. I started to really pay attention into what went into my body. My flatmate loves what I bake, and they brought them into his office. I got a lot feedback, and I thought, ‘okay I’ll start selling these on the side.’”

This drink originated in Asia centuries ago, and it’s become Sohn’s mission to introduce its remarkable nutrients and beneficial living bacteria to the UK. “Since I started drinking enzyme cordials, I have seen nothing but improvements in my mental and physical wellbeing. I truly believe that good wellbeing creates positive energy and makes us feel at our best.”

During lockdown, Sam ran out of harissa, so with travel bans and no way to restock from Tunisia, he went to buy some and was “genuinely offended by the ‘harissa’ on offer.” He then started speaking with his family in Tunisia, and six months later, imported and launched the first batch of Lamiri Harissa.

Organic EVOO by Tom and Juli, who live in a village just south of Kyparissia, on the west coast of the Peloponnese. They prefer to keep Honest Toil small and sustainable. “The olives are pressed in the family-owned village press and the oil is packed locally.”